About us
Born from obsession. Built with purpose.
We’re not just fans — we’re obsessed.
Slick & Soft was born during the Monaco Grand Prix weekend, in a moment of clarity:
F1 apparel deserves to be more than just something fans wear trackside once a year.
It should be a statement. A lifestyle. A design language you’re proud to wear anywhere — not just to show you're a fan, but because it looks damn good.
That’s when the idea hit:
Create a brand that blends the precision of motorsport with bold, timeless design. A brand that could walk into a coffee shop, a bar, or a paddock — and turn heads in all three.
Crafted by enthusiasts. Built for those who get it.
We’re a tight-knit team of F1 lovers, designers, and perfectionists.
Each drop is developed with the mindset that it could be our last — so we make it count. Every stitch, every graphic, every fabric weight is intentional. We don’t do filler. We don’t cut corners.
That’s why our prices may seem higher — because our standards are too.
We only create what we’d wear ourselves, with zero compromise on quality.
No mass production. No hype games. Just substance.
We’re not here to flood the market with forgettable prints.
We’re here to build something real. To create limited pieces that hold meaning.
We believe in community over quantity — and we’re building an F1 family that lives and breathes this culture, just like we do.
If you're here, you're already one of us.
Welcome to Slick & Soft.
Welcome to the grid.